By Andy Powell

The definion of Guerrilla Marketing in this book is 'unconventional marketing intended to get maximum results using minimal resources". 

Based on the 4th Edition of Jay Conrad Levinson's Guerilla Marketing Series, Andy Powell has collaborated with ProDJ Publishing and Guerilla Marketing International to create a companion for the bestselling Guerilla Marketing book by Jay Conrad Levinson dedicated to the mobile DJ industry. It is packed with marketing tips and ideas for mobile DJs and illustrates the Guerilla Marketing princples using mobile DJ related examples. Although it is called a 'companion' it is actually a stand-alone, easy to read, but very informative book, that doesn't require any previous knowledge.